My new gig with STARR Restaurants has taken me around Philadelphia, trying food at all the locations I haven’t yet gotten a chance to enjoy so that I could familiarize myself with each of the restaurant’s offerings.
The perfect daytime location for a blogger meetup. I’m joined by Jessica Smith of The Whiskey Gypsy and Digital Marketing Consultant for True Voice Media along with Jordyn Shaffer, Reporter at Bonnie Fuller’s Hollywood Life who also has her own street style blog called Jordyn’s Fashion Formula.
It’s rare these days to meet any creative in Philadelphia who doesn’t have his or her own blog or website, showcasing their work, personality, passions or side hustle. And more and more I connect with people from out of town who “read an article about Philly”, or “knows a blogger from Philly”, or “follows this guy on instagram from Philly.”
I had been following both of these go-getters on instagram for a while. I like to keep a pulse on what’s going on and who’s got it going on around me. These two gals, to me, represent a new kind of young professional in Philadelphia, who are helping to give the city the reputation it deserves.
Fresh, stylish, smart, ambitious, unique. And while they just happen to be stunners on the outside too, that’s not to say that’s why they represent Philly’s new finest. It’s their creativity and drive, their femininity and strength, and their professionalism alongside their youth.
They help us understand that, contrary to popular belief, Philadelphia is full of talent and actually, millennials don’t really use social networks for escapism and wasting time on Facebook. They use social networks for what they were built best – networking.
A few comments on instagram, some replies, a couple of follows, and a bunch of mutual connections later and we have ourselves Afternoon Tea.
“A Royal Occasion” indeed. A pot of English Breakfast, adorable tea sandwiches and canapes, mini pastries and tarts and homemade scones with Devonshire clotted cream, lemon curd and jam. For a second I thought I was back in Europe, taking a break from the city to enjoy an afternoon at a pub on the way to visit the queen in the countryside.
“Philadelphia is such a tight-knit community and social media makes it so easy to meet people. Lots of people.”
“We all know each other and we all want to support each other.”
“And everyone is a connector.”
“You should meet this person, you should meet this person.”
“We know there are other cities out there – more exotic, bigger cities, but we stay in Philadelphia for Fear Of Missing Out.”
“And that’s a good thing for Philadelphia. There is something happening here.”
“The city is changing and it’s nice to be here when all the good stuff is finally happening.”
“Young people… this generation is driving the change.”
“In the next five years, people are going to be coming to Philly to start up, instead of going to Silicon Valley.”
“As bloggers and individuals in this city, we are big fish in a small pond, which is great, but now we have the ability to reach outside of Philly too.
“Because Philly is finally reaching outside of Philly.”
Jessica Smith, known as @Jezzicasmith around Planet Internet, is a Jersey girl from the beach who moved to the city of Philadelphia 6 years ago to attend Temple University (“Go Owls!”). She currently works as a Digital Marketing Consultant for True Voice Media.
She loves jewelry, hats, her dog Zoey, DIY projects, the digital world, and trying new restaurants around her city.
“I’ve always been fascinated with the internet; How it collides culture and innovation while allowing us to express ourselves freely 24/7. When I created my blog, I truthfully just wanted an outlet to inspire people with my creativity, and entertain them with my witty humor.
I’ve been blogging on various platforms since 2012, but I became serious and started The Whiskey Gypsy in August of 2014. I write about everything from how to be creative with your wardrobe, to what breakfast dishes you need to try out in your city. Sometimes I even share a cocktail recipe from my own kitchen.
My goal is not to be a rich fashion blogger, I think that industry is cliche and over-saturated. My goal is to travel the world and show people that experiences, adventures and a good meal [with a cocktail] are way more valuable than money will ever be.”
Make sure to follow Jessica on instagram to keep up with her latest eats, drinks, adventures and finds @Jezzicasmith.
Jordyn Shaffer is a reporter at Bonnie Fuller’s Hollywood Life where she covers everything from celebrity fashion and beauty to the latest news in the entertainment industry.
When she isn’t writing about the trends taking over Tinseltown, Jordyn runs a street style blog called Jordyn’s Fashion Formula.
Prior to her immersion in the digital world, Jordyn honed her traditional broadcasting skills at NBC40 as the Entertainment Anchor, Reporter and Producer. In 2012, she graduated from the Annenberg School for Communication at the University of Pennsylvania.
When Jordyn isn’t interviewing other tastemakers about their street style and their own fashion formulas, she is reading biographies about revolutionary women (Audrey Hepburn, Patti Smith, Babs Walters, Jackie O), playing tennis, getting her daily Wawa coffee, practicing yoga, attending Eagles tailgates and of course, hoarding fashion magazines — even though she is addicted to Instagram too. One day her ultimate goal would be to be a host on Fashion Police like the great Joan Rivers. With her ability to always win the ‘six degrees of Kevin Bacon game’, Jordyn is eager to combine her pop culture knowledge with her fashion expertise. She is incredibly excited about the evolving fashion scene here in Philly and admires lifestyle journalists such as Emily Goulet and Leah Kauffman, who have continued to explore the chic style in the city of Sisterly Love.
Be sure to follow one of Philadelphia’s very own lifestyle personalities, Jordyn Nicole Shaffer, on instagram @jordynicoleshaffer.
If you’re a Philly blogger, instagrammer, social media maven, photographer, foodie, Anglophile, or just visiting Philadelphia and want to join me for Afternoon Tea, contact me and let’s #breakbread together.